Specialist Coaching 

 

Here at Moral Rebels we provide specialist, evidence-based coaching packages that empower you to overcome the occupational challenges of being driven by values. 

 

Our coaching helps you to recover from moral distress & burnout, build your resilience & moral courage, and increase your confidence, leadership skills, influence & impact. We believe that you can once again be fulfilled & rewarded and make a difference through your work.

 

We offer a range of coaching packages for anyone who wants to increase their confidence, maintain their passion and energy, increase their influence and develop values-led leadership skills.

 

With an Executive Coaching qualification from Henley Business School, Anna Green provides strengths-based 1:1 coaching tailored towards purpose-led people who want to maximise their effectiveness, influence and resilience in the workplace. You can read more about our coaching approach here.

Anna works to the International Coaching Federation (ICF) Code of Ethics, has regular supervision and is a member of the European Mentoring and Coaching Council (EMCC).

Tackling moral distress & burnout to develop courage, resilience & leadership skills.

Moral distress, compassion fatigue & burnout

What is burnout?

Burnout is a syndrome that can arise when chronic work-related stress isn’t successfully managed. 

When you face prolonged stress and your resources become so depleted that you can no longer manage that stress, you may feel physically, mentally and emotionally exhausted - this is burnout. Alongside feeling demotivated, other areas of your life may be affected - for example, your personal relationships, sleep, ability to maintain a healthy lifestyle and participate in the hobbies you enjoy. You may feel as if you cannot function and feel helpless of hopeless about your situation. 

 

Burnout doesn't resolve by itself and things won’t get better by themselves. Left unresolved, burnout can lead to physical and mental health conditions, sickness absence or leaving the job, as well as negative impacts in other areas of your life. 

 

The symptoms of occupational burnout

 

Burnout can affect you physically, emotionally and behaviourally. You may feel tired, cynical, helpless. You may doubt your own ability and feel less effective at work.  The World Health Organisation describes burnout as having three elements:

  1. Fatigue & exhaustion;
  2. Negative feelings or cynicism towards your job; and
  3. Decreased professional effectiveness.

Is there a moral component to your burnout?

 

Burnout is clearly a huge problem that many people face at work. Yet for some people, there may be a moral component to their exhaustion and depletion. If you’re experiencing long-term or significant emotional distress related to injustice or matters of conscience, you may be morally burnt-out. 

Moral burnout describes the long-term moral distress or moral injury caused by either of performing, witnessing or failing to prevent an action that violates your principles. Alongside the symptoms of occupational burnout, moral burnout can manifest as feelings of betrayal, shame & powerlessness. Those experiencing moral burnout have described the experience as similar to being in an abusive relationship, and are likely to look for alternative employment. 

 

Causes of moral distress, injury & burnout may include:

  • Moral or ethical conflicts - participating in activities that violate your morals
  • Institutional betrayal - either witnessing or being unable to prevent unfair practices by organisations
  • Powerlessness - having insufficient resources, training or staff to prevent unethical situations 
  • Moral transgressions by others - witnessing harmful actions by others
  • Moral shock - a powerful emotional response to a morally significant event or situation that challenges your view of the world 

The difference between moral distress and moral injury

 

Moral distress and moral injury differ in terms of their severity and impact. Based on definitions provided by The British Medical Association, they can be described as:

 

Moral distress: feelings of unease caused by being unable to do the right thing, or where your workplace requires you or others to work in ways that don’t align with your principles. 

Moral injury: profound feelings of guilt, shame, betrayal & anger, impaired functioning and psychological harm caused by sustained moral distress. 

 

Compassion fatigue, secondary trauma and vicarious trauma

 

Other terms that describe the emotional toll of caring are compassion fatigue, secondary trauma and vicarious trauma. It's worth understanding these concepts to deepen your understanding of your distress. 

 

Compassion fatigue: a deterioration in the capacity to care and feel compassion for others. A concept well-understood in helping professions, compassion fatigue was originally described as 'the cost of caring': physical, mental and emotional weariness related to repeatedly caring for those in significant pain or emotional distress. However as the concept has become well-known, it’s often used more generally to describe apathy or depleted empathy arising from exposure to the suffering or trauma of others. Compassion fatigue can manifest as emotional numbness, disconnection and desensitisation to others. 

 

Vicarious trauma: the negative impact of engaging empathically with trauma survivors. The common signs of vicarious trauma include difficulty in maintaining professional boundaries, over-identification, emotional over-involvement, bystander guilt, anger or shame,  hopelessness, cynicism or numbing.

 

Secondary trauma: the indirect experience of, or exposure to traumatic events. Secondary trauma is where a trauma that happened to someone else has a traumatic impact on you. The charity PTSDUK describes the signs of secondary trauma as emotional exhaustion, negative self-perception, anxiety & depression, difficulties eating or sleeping and feelings of hopelessness. 

 

Activist burnout & fatigue

 

Another burnout factor to consider is activist burnout. This is a concept arising from social justice movements, affecting those who adopt an 'activist mindset' and campaign for justice. Often closely associated with an individual's identity, activist fatigue and burnout are caused by the cumulative effect of activism-related stresses. Much of this work is voluntary or conducted by those from minority groups, and campaigners often put themselves under great pressure to make real change, despite often having low levels of support from others. This can manifest as reduced passion or motivation to campaign, worsening physical and mental health and feelings of reduced personal effectiveness. 

 

The Neurodivergent ethical advantage & burnout

 

Neurodivergent people can have heightened empathy and justice-sensitivity, which can serve as an ethical advantage in the workplace. However, these positive traits may also affect their responses to injustice and susceptibility to moral distress. There is growing awareness of autistic and ADHD burnout, which both differ from general burnout in the following ways:

 

Autistic burnout: Autistic people face a range of stressors, including anxiety, social & sensory issues, misunderstandings & criticism and struggles with masking. Additionally, autistic people can face chronic stress caused by a mismatch between the expectations of others and their abilities/coping mechanisms.  The cumulative effect of these stressors can result in autistic burnout, which manifests as physical, mental & emotional exhaustion, withdrawal, reduced functioning, impaired executive function and reduced ability to mask autistic characteristics. 

 

ADHD burnout: Coping with ADHD symptoms can be exhausting and lead to ADHD burnout, characterised by mental, emotional or physical overwhelm affecting everyday tasks. Contributory factors include emotional overload, executive dysfunction, unhealthy coping mechanisms and difficulties maintaining work/life balance. 

What can help?

Moral repair

 

Recovery from moral distress and burnout is possible through moral repair, a process that improves your resilience. Moral repair restores and protects your ability to cope with moral dilemmas, injustice & unethical situations. It's important to recognise that you cannot do this alone - all types of burnout require a reduction in the pressures that contributed to your distress. You need appropriate workplace support from your line manager and organisation to assess your workload and stress, agree reasonable adjustments and receive suitable interventions that improve your wellbeing. 

 

 

Specialist Coaching

 

Here at Moral Rebels we provide specialist, evidence-based coaching packages that empower you to overcome the occupational challenges of being driven by values. Our coaching helps you to recover from moral distress & burnout, build your resilience & moral courage, and increase your confidence, leadership skills, influence & impact. We believe that you can once again be fulfilled & rewarded and make a difference through your work.

 

Our moral repair coaching approach involves:

 

1. Understanding the nature of your moral distress or burnout. What damage or harm has this caused you, emotionally, mentally, physically and behaviourally? What trust has been damaged? How has this affected you at work?

 

2. Learning about the occupational challenges of being values-led. Understand justice sensitivity, human behaviour and belonging at work, the barriers to acting with integrity and the predictable nature of backlash, ostracism and resistance to people who refuse to comply with situations that compromise their principles. 

 

3. Deepening your self-awareness and celebrating you - build resilience & motivation through deeper understanding of your personal values, strengths and moral identity. What sustains and fulfils you? What makes you feel valued?

 

4. Reflecting on the systemic factors that have contributed to your distress - gain further perspective on the situation, what is within your control and what can you accept?

 

5. Considering what options & support are available to you and identify your preferred outcome. What will guide you? What would you like to change about yourself? How can you improve your relationships with yourself and others? What do you need from others? What trust needs rebuilding?

 

6. Developing strategies to act in line with your values, maintain your emotional wellbeing & protect your resilience. What adjustments do you need & can support you? What are the early signs that you’re not coping? What actions will you take to protect yourself from further distress? What new approaches will you try?

 

Seeking therapy or medical help

 

Sometimes our ability to cope with severe moral distress, injury or burnout exceeds the support that coaching or workplace adjustments can provide. In these cases, specialist therapy or medical attention may be your best course of action. 

 

When to seek therapy: While both coaching and therapy can be healing, they differ in focus and depth. Coaching supports reflection, growth and recovery in the here-and-now, helping you reconnect with your values and build resilience. Psychological therapy, on the other hand, often involves looking back to understand how past experiences, trauma or long-term patterns contribute to your current distress and provides clinical tools to address them safely. Coaching can be valuable once stability and safety have been restored through therapy. 

 

When to seek medical help: If you are experiencing overwhelming or persistent distress that affects your daily life, including flashbacks, depression, mental health issues, suicidal thoughts or if you are at risk of hurting yourself, please seek help from your GP immediately. 

 

Top tips for line managers

 

Good line managers identify and support team members who may be experiencing moral distress or burnout. As a line manager, you play a pivotal role in developing positive, inclusive cultures by inspiring trust and role modelling values & desired behaviours. What you do makes a difference - poor line management can have a negative impact on employee mental health whereas good line managers empower their staff, inspiring loyalty & employee engagement.

 

Your values-driven staff are your greatest asset. They are your 'ethical canaries in the coalmine', highlighting unfairness, injustice, moral dilemmas & ethical issues. However, these wonderful qualities can also make them susceptible to compassion fatigue, moral distress or burnout. You can help by: 

 

1. Reflecting & developing self-awareness. Notice your emotional response to individual team members. Be curious when you feel discomfort. Is someone pricking your conscience or your view of yourself as a good person/manager? They may be alerting you to situations or moral dilemmas that they're not prepared to comply. What's your stance on the issue? What are the barriers to integrity in your team or organisation?

 

2. Being alert to any resistance, backlash & ostracism amongst the team towards employees who stand up for what is right

watching out for early warning signs of moral distress or burnout in individuals (e.g. changes in mood, increased cynicism, persistent fatigue, anger or frustration)

 

3. Seek support from your HR team & make practical adjustments for individuals such as workload review, stress risk assessments, clearer role boundaries, support & wellbeing interventions

 

4. Developing neuro-inclusive practices & supporting neurodivergent staff who may have high justice-sensitivity 

 

5. Initiating open conversations with your team about desired culture, values, behaviour & wellbeing

 

6. Linking organisational values to employee's personal values through the appraisal process & align objectives with these values

 

7. Lastly, you can foster trust and encourage staff who are struggling to speak up about their difficulties by demonstrating brave, responsible leadership. This means being compassionate & inclusive, acting with integrity, role-modelling values, showing genuine interest and doing what you say you will do.

Values-Led Leadership 1:1 Coaching Programme:

 

This programme will enable you to lead with compassion and authenticity. Blending values-led leadership skills and self-awareness, you will reflect on yourself as a leader and your role in creating inclusive, adaptive cultures to thrive in a volatile, uncertain, complex and ambiguous (VUCA) world. 

 

 

Session 1: Know Yourself, Your Purpose and Strengths.

Explore personal values, strengths and purpose to build authentic self-awareness as the foundation for effective values-led leadership.

 

Session 2: Values, Courage & Integrity.

Building on your values to develop ethical decision-making and the integrity to act responsibly and speak up with confidence and respect.

 

Session 3: Inclusion, Compassion & Psychological Safety.

Foster inclusive, trusting relationships; create psychological safety; and understand how belonging drives collaboration, innovation and high performance.

 

Session 4: Adaptability, Learning & Change.

Strengthen adaptability and resilience to thrive in a VUCA environment through curiosity, learning agility and emotional regulation.

 

Session 5: Communication, Impact & Influence.

Enhance your influence and impact through authentic communication that inspires others and builds credibility without relying on authority.

 

Session 6: Integration, systems thinking and wider impact.

Broaden your perspective through systems thinking and consolidate your learning and self-reflection to define a personalised leadership development plan.

 

 

Investment: £1,450 for six hours of blended 1:1 coaching and skills development delivered online over 18 weeks 

(one sixty minute session delivered every 3 weeks).

For a downloadable overview of this programme, click here

 

Specialist Coaching and Mentoring for Chairs of Staff Networks or Employee Resource Groups

NB this offer can also be adapted to support your Freedom To Speak Up Guardians, sustainability leads or other staff who may face similar issues/challenges.

 

The issue to be addressed:

 

As Equality, Diversity & Inclusion (EDI) Lead or HR Director, you face challenges relating to your staff networks / employee resource groups including:

 

The political context

  • You’re dealing with the geopolitical EDI backlash (internal and external), political and tribunal decisions, the increase in discriminatory attitudes being displayed in the workplace and increasingly having to justify the existence and impact of staff networks to the Board.
  • The term 'EDI' has suddenly become controversial.
  • The value of EDI teams and initiatives in public sector organisations is increasingly being challenged 

 

Resource issues

  • You're struggling to source and use qualitative and quantitative data to demonstrate the outcomes and effectiveness of the network
  • There are tensions between your staff networks and other corporate functions, e.g. the communications team, around organising and promoting network activities and events 
  • You don’t have appropriate financial resources for the networks to function effectively and in line with best practice guidance
  • You're struggling to find suitable candidates for network chair roles
  • Your network chairs are struggling to mobilise network members to share the workload of the network
  • Your other workload is so great that you struggle to devote the time you’d like to supporting the network chairs

 

Governance and strategic issues

  • The networks are not clear about their purpose, role and scope
  • You're struggling to receive high quality board reports or annual reports describing the network's activities and outcomes 
  • There are missed opportunities to align the work of the network with the organisation's annual plan/people strategy/overall strategy,
  • There are difficulties in articulating the positive impact the network activities have on the quality of services provided
  • Your non executives could benefit from an awareness session increasing their understanding of the role and value of staff networks, the issues marginalised groups  of employees face, the link between effective staff networks and improved services, being an anchor institution, tackling health inequalities etc.

 

 

Relationships and expectations

  • Your Exec network sponsors are struggling to support the network or need increased understanding of the issues that network faces
  • You are managing the raised expectations of staff networks and their recommendations for policy, processes, strategies etc.
  • You face accusations of 'tokenism' or of not doing enough to recognise intersectionality or the impact of trauma on marginalised groups
  • There are tensions among different groups within each network
  • There is burnout and high turnover among network chairs
  • Your HR managers have increased workload relating to interpersonal issues between network chairs and their line managers.
  • You're wondering what your staff networks will say to the CQC, Ofsted and other regulators during inspections.
  • Network members take organisational decisions relating to the network's recommendations personally or perceived as an attack on their identity.

 

 

The chairs of your network or group may be experiencing the following challenges:

 

  • Finding the 'politics' element of the role tricky, either internally within the network or with discussions with leadership/the board
  • Struggling to adapt to the politics and culture of the Board / senior leadership team
  • Having trouble understanding the governance processes of the organisation
  • Frustrated that they don’t have more authority to act
  • Experiencing difficulties in their day job as a result of taking on the role
  • Working excessive hours 
  • Having challenges mobilising the network and delegating tasks
  • Placing high or unrealistic expectations on the organisation to respond or act on their recommendations and frustration with the pace of change
  • Feeling isolated 
  • Finding it difficult to effectively and professionally convey some of the network's feedback to the Exec Team and board 
  • Not being supported by their line managers and their working relationships are being eroded
  • Experiencing high emotional labour as part of the role

 

Because of this, your network chairs are turning over faster than expected, experiencing burnout and potentially moral injury. From their perspective, these challenges can manifest as:

 

  • Loss of motivation, withdrawal of goodwill, loss of confidence - these can be the early signs of burnout
  • Cynicism, depersonalisation, anger and frustration, feeling exploited - also signs of burnout
  • Moral distress or even moral injury - distress caused by violation of personal values
  • Identity issues - these can manifest in two ways - either, an identity crisis at becoming 'part of the establishment' challenging their activist identity/mindset, or taking decisions personally because they are linked to their personal identity.
  • Difficulties in managing relationships with line managers, team members , network members

 

 

Our solution:

 

We can provide a package of coaching and mentoring to support your EDI lead and the network chairs to manage these potential pitfalls of the role. 

 

Part 1 - Mentoring, covering the following areas:

  • Understanding strategy - aligning the network's activities with the organisation's strategic priorities
  • Understanding data and feedback - helping your network to evidence issues, measure progress and demonstrate outcomes
  • Quality assurance 101 - helping your network to propose meaningful KPIs to complement your existing EDI statutory reporting measures and to link their progress to the quality of services provided by the organisation and wider health inequalities work
  • Burnout, moral distress and moral injury awareness - general overview
  • Support to complete stress risk assessments in line with your own policy 

 

Optional add-ons:

  • Tripartite meeting(s) with the chair and their line manager
  • Tripartite meeting(s) with the chair and their Exec network sponsor 
  • Mentoring to prepare for Board Away Day sessions

 

 

Part 2 - Coaching:

Our bespoke 1:1 coaching offer for staff network chairs is designed to address the issues described above, through:

  • Values work, understanding your strengths and their overuse (using the VIA character strengths framework)
  • Identity work - combining approaches addressing minority stress & trauma, activist mindsets etc
  • Burnout prevention strategies - understanding your personal early signs of burnout, working through any emotions associated with burnout, developing strategies to prevent burnout and guarding against potential moral distress and moral injury (taking into account the literature on minority stress, general burnout, moral injury, social justice activism and activist burnout. Also autistic burnout if relevant)
  • All coaching is strengths-based and trauma-informed.

 

Coaching add-ons (if relevant)

  • Awareness of how your neurodivergence affects you in the workplace and in this role.

 

NB if issues emerge in coaching that warrant specialised therapeutic support, appropriate referrals will be made in discussion with the employee and taking into account your policy. 

 

Part 3 - Motivational talks for network events

We can provide talks for your networks to support their personal wellbeing/resilience and increase their effectiveness, influence and impact. This package includes one 60-90 minute talk per network per annum. You can see the talk topics currently available here.

 

 

Why choose Moral Rebels to deliver this support? About Anna Green:

 

  • This package is specifically designed to tackle some of the deeper interpersonal issues that EDI teams and staff networks / employee resource groups face.
  • I have significant experience as an NHS leader with a deep understanding of NHS governance, strategy, staff experience, quality assurance, regulation and data analysis and business planning.  I've worked in acute and mental health providers in the North East of England and London. My NHS career highlights included collaboratively developing a strategy for a large Mental Health Trust, being part of a provider Gold Command team during the pandemic and supporting a large trust achieve an 'Outstanding' CQC rating. 
  • I understand NHS systems and relevant NHS priorities such as health inequalities and the role of anchor institutions.
  • I am an expert in leadership, with a MSc in Strategic leadership from Newcastle University and an academic interest in inclusive leadership, compassionate leadership and belonging at work. 
  • I am an evidence-based,  qualified Executive Coach, trained at Henley Business School. I am appropriately insured, work to the ICF Code of Ethics, receive coaching supervision and an a member of EMCC. I also hold a counselling qualification and have volunteered experience as a non-religious chaplain working into an older people's mental health inpatient unit.
  • I am a values-led, compassionate, inclusive leader with significant experience of leading teams and working with Trust boards, governors, regulators and commissioners. I sensitively handle issues and can manage complex relationships across all levels of the organisation.
  • I am an LGBT, neurodivergent female leader with lived experience of burnout and use trauma-aware, neuro-affirming approaches.

 

Testimonials available on request.

 

Pricing

 

The base cost of this package is £4,500 per annum.

This is based on ten specialist coaching or mentoring sessions, one motivational talk and one day consultancy work.

 

Note that all services provided are online. There may be opportunities to work in person at locations in the North East of England, in this instance the pricing would be adjusted to take into account travel time and costs. 

 

For individuals:

Coaching Prices

Online 1:1 coaching sessions for self-funding individuals cost £125 per hour or £650 for six sessions.

For organisations:

 

Workplace coaching packages are £250 per hour or £1,400 for six sessions.

 

The Values-Led Leadership 1:1 Coaching Programme costs £1,450 for six hours of blended 1:1 coaching and skills development delivered online over 18 weeks (one sixty minute session delivered every 3 weeks).


The Specialist Coaching and Mentoring Package for Chairs of Staff Networks or Employee Resource Groups costs £4,500 per annum, based on ten specialist coaching or mentoring sessions, one motivational talk and one day of consultancy work. NB this offer can also be adapted to support Freedom To Speak Up Guardians, sustainability leads or other staff who may face similar issues/challenges.

 

If you require a bespoke coaching or mentoring package get in touch to discuss your individual requirements. 

 

Get in touch to arrange a friendly, free of charge, no-obligation chat to discuss your needs. We'd love to hear from you!
 

Our coaching approach

 

 

Our founder, Anna Green describes her personal coaching approach:

 

The world needs compassionate, values-driven leaders who act with 

authenticity & empathy. 

 

I believe that anyone who has an influence is a leader and my role 

as a coach is to help you achieve your potential. 

 

If you strive to make the world a better place through your work, I can 

help you to maximise your impact while staying true to yourself.

 

 

I provide specialist, evidence-based coaching that empowers you to overcome the occupational challenges of being driven by values. Coaching can help you recover from moral distress & burnout, build your resilience & moral courage, and increase your confidence, leadership skills, influence & impact. If you are paying the cost of caring, I believe that you can once again be fulfilled & rewarded and make a difference through your work.

 

My coaching approach is person-centred and strengths-based, drawing from a range of coaching theories and psychological frameworks:

 

  • Person-Centred Coaching – I trust that you are the expert in your own life and can find answers to your challenges from within yourself. My role as coach is not to give you advice, but to create a safe, non-judgmental space and help you reflect, explore, gain insights and find your own solutions. 

 

  • Strengths-Based Coaching – I will work with you to identify and make the most of your strength. Using frameworks such as VIA Character Strengths, we will explore how working with the character strengths that come naturally to you can help you to face challenges with energy and authenticity.

 

  • Cognitive Behavioural Coaching – I will help you to identify any limiting beliefs and unhelpful thinking patterns that are holding you back.

 

  • Compassionate Leadership – I can help you develop your leadership style to become inclusive and collective.

 

With three decades of corporate experience, I champion equality and am an advocate for social, climate, and LGBT+ justice. As a late-diagnosed autistic leader with ADHD I understand the importance of embracing diverse ways of thinking and leading. 

 

I bring a calm, steady presence to my coaching, encouraging deep reflection while staying practical and realistic. Together, we will uncover what truly matters to you, so that you can lead with authenticity, compassion, and purpose.

 

 

An evidence-based, qualified Executive Coach, trained through Henley Business School, I am appropriately insured, work to the International Coaching Federation (ICF) Code of Ethics, receive regular supervision and am a member of the European Coaching and Mentoring Council (EMCC).

Contact us to find out more

 

 

Email Anna at hello@moralrebels.co.uk or simply send us a message here

 

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